About

This blog is about emerging markets. I am writing 2-4 articles monthly on Market Analysis and Business Strategy in emerging markets around the globe.

Market Analysis reviews and comments on important events and trends that are taking shape in countries or regions. Business Strategy explores various elements of firms’ strategy (e.g., new market entry strategy, branding strategy, etc.) in emerging markets. This category of articles also features analysis of specific companies’ strategies.

I am striving to be reader-friendly. That means I will post lots of pictures and keep my articles around an average of 500 words, with the occasional 800+ words biggie.

Finally, this blog reflects my own personal observations. It is not a blog about what I do at work. It does not represent the knowledge base or perspectives of my employer.

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